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New MacBook Pro Unleashed!

New MacBook Pro Unleashed!

All images courtesy of Apple Inc.

The latest MacBook Pro released by Apple features M1 Pro and M1 Max CPU chips for groundbreaking performance, along with an unrivaled liquid retina display. Read on for more.

On 18th October, Apple unveiled the reimagined MacBook Pro complete with brand new M1 Pro and M1 Max processors. This processing power brings never-seen-before performance in a notebook. The new MacBook Pro also features a stunning Liquid Retina XDR display, a wide range of ports for advanced connectivity, a 1080p FaceTime HD camera, the most advanced audio system in a notebook and exceptional battery life. Available in 14- and 16-inch models, the MacBook Pro has been designed for developers, creators, photographers, producers, scientists, and according to Apple — anyone who wants the world’s best notebook.

From an aesthetic perspective, it has been noted there isn’t a lot of difference between this MacBook Pro and previous versions. There is a more rounded design of the bottom corners and the new models are slightly thicker and heavier. Thinner display edges have forced a notch into the screen to accommodate the HD camera.

“We set out to create the world’s best pro notebook” was the claim made by Apple’s senior vice president of marketing — and it seems they have delivered just that. “The new MacBook Pro simply has no equal and is by far the best pro notebook we’ve ever built.” was another quote.

It appears the new MacBook Pro delivers capabilities in bucket loads, but with a starting price of $1999 for the 14-inch model and $2499 for the 16-inch model, it will certainly have a lot to live up to. Although on the surface and judging by all the hype, this will not be a problem. In Apple’s news release for the MacBook Pro they state that in testing they used a 16-inch MacBook Pro with Apple M1 Max, 10-core CPU, 32-core GPU, 64GB of RAM, and 8TB SSD. These are the maximum specs available, and this particular model would set you back an eye-watering $6,099.

Indeed, in the same article the word ‘up to’ precedes a lot of the performance statistics for this maxed-out model, and we can safely assume that the majority of users will not be using models with the highest available performance.

A New Engine Under the Hood

M1 Pro and M1 Max chips take the processing power of the MacBook Pro to a whole new level, says Apple. Featuring an up-to 10-core CPU, eight high-performance cores and two high-efficiency cores make the M1 Pro up to 70 percent faster than the M1 and offer up to 2x faster GPU performance. The system-on-a-chip (SoC) architecture features fast, unified memory and increased memory bandwidth up to 200GB/s for industry-leading performance. Designed to dramatically speed up pro video workflows, M1 Pro adds a ProRes accelerator in the media engine, delivering unbelievably fast and power-efficient video processing.

Pro video editing gets a huge boost, with the new MacBook Pro having the ability to handle up to 30 streams of 4K ProRes video or up to seven streams of 8K ProRes video in Final Cut Pro. Up to 64GB of unified memory allows for the handling of workflows never seen before on a notebook. Apple additionally point out that even the newest PC laptops top-out at 16GB of video memory.

Words like ‘game-changing’ are freely touted in Apple’s marketing of the new MacBook Pro and they are clearly very confident of its abilities.

1080p FaceTime HD Camera and Best Ever Audio

The new MacBook Pro comes with a 1080p FaceTime HD camera that doubles the resolution on previous models and increases low-light performance. The powerful image signal processor (ISP) enhances video quality and makes subjects skin tone more natural-looking.

According to Apple, the new MacBook Pro delivers a next-level audio experience and studio-quality mics for clearer calls and voice recordings. A high-fidelity six-speaker sound system features two tweeters for a clearer soundstage and four force-cancelling woofers, resulting in 80 percent more bass.

Liquid Retina XDR Display

The new MacBook Pro features a stunning new display that according to Apple, is the world’s best notebook display. The Liquid Retina XDR boasts up to 1,000 nits of sustained brightness, and 1,600 nits of peak brightness. Added to this is a contrast ratio 1,000,000:1. This allows for extreme dynamic range that brings HDR content to life with incredible detail and shadow. It has a wide color gamut and supports an incredible 1 billion colors for smooth gradients. It also features Apple’s ProMotion technology which allows for adaptive refresh rates up to 120Hz. This adjusts the refresh rate of the screen to match the onscreen content and makes tasks more fluid and responsive, as well as preserves battery power.

Larger displays and more pixels are a feature of the new MacBook Pro. The 16-inch model lays claim to 7.7 million pixels, the most ever on a Mac notebook, whilst the 14-inch model offers 5.9 million pixels which is more pixels than the previous 16-inch MacBook Pro. Display edges are thinner than before and extend up around the camera offering more screen real estate.


The new MacBook Pro features the most versatile connectivity on a MacBook Pro to date, and sees MagSafe make a return. Three Thunderbolt 4 ports allow for the connection of high-speed peripherals, an SDXC card slot returns for fast access to media, and an HDMI port for convenient connectivity to TVs and other displays. With the M1 Max, users have the ability to connect up to three Pro Display XDRs and a 4K TV, all at the same time. MagSafe returns with MagSafe 3 and can fast charge a MacBook Pro to 50 percent in just 30 minutes. Regarding wireless connectivity, MacBook Pro features Wi-Fi 6 and Bluetooth 5.0.

macOS Monterey

The new MacBook Pro 14- and 16-inch come with and are optimized for use with macOS Monterey — Apple’s latest operating system for Mac. The combination of Apple’s latest operating system and the M1 Pro/M1 Max deliver breakthrough performance and capabilities that increase productivity for pros. Mac can run a greater range of apps than ever before. All apps are designed to run natively on M1 Pro and M1 Max, with over 10,000 Universal apps and plug-ins available. Even apps that haven’t been updated to Universal, can still run Apple’s Rosetta 2 technology. Users can also run iPhone and iPad apps directly on the new MacBook Pro, opening a huge new universe of possibilities.


Apple raise the bar once again when it comes to sustainability. The casing of the new MacBook Pro is made from 100% recycled aluminum, with even the tin solder on the logic board being 100% recycled. Both 14- and 16-inch models are also built with 35 percent or more recycled plastic in seven components, and all of the packaging wood fibers are from responsibly managed forests or recycled sources. In addition, Apple claim the MacBook Pro is free from harmful substances and is manufactured from even more renewable energy.


How to Get One

You could ask Santa very nicely (if you’ve been good)… but those who can’t wait until then, the new MacBook Pro 14- and 16-inch can be ordered now on apple.com/store and will be available to buy at Apple Stores and Apple Authorized Resellers from October 26.

Customers also have the option to trade-in their current Apple device towards a new MacBook Pro with Apple Trade In. In addition, Every customer who buys a MacBook Pro from Apple has the option to enjoy a free Online Personal Session with an Apple Specialist, get their product set up the way they want.

So what do you think? Let us know your thoughts about the new MacBook Pro in the comments.

The Kovol Blog Team


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